{"id":108,"date":"2021-08-30T14:44:02","date_gmt":"2021-08-30T14:44:02","guid":{"rendered":"https:\/\/mercadeo.unphu.edu.do\/?page_id=108"},"modified":"2025-02-19T18:20:43","modified_gmt":"2025-02-19T18:20:43","slug":"sobre-la-escuela","status":"publish","type":"page","link":"https:\/\/mercadeo.unphu.edu.do\/index.php\/sobre-la-escuela\/","title":{"rendered":"sobre la escuela"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"108\" class=\"elementor elementor-108\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4765ac13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4765ac13\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-541cd65\" data-id=\"541cd65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dee82ba elementor-widget elementor-widget-heading\" data-id=\"7dee82ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SOBRE LA ESCUELA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77d83361 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77d83361\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a0df768\" data-id=\"5a0df768\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-71628dbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71628dbb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-745c9f9d\" data-id=\"745c9f9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e8fa335 elementor-widget elementor-widget-text-editor\" data-id=\"1e8fa335\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La escuela est\u00e1 orientada a educar al estudiante en la comercializaci\u00f3n, planificaci\u00f3n, trazado de estrategias y dise\u00f1o de campa\u00f1as y productos para que sea capaz de planificar, administrar, dirigir y controlar los recursos en las distintas unidades para la comercializaci\u00f3n de un bien o servicio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f6b65 elementor-widget elementor-widget-accordion\" data-id=\"08f6b65\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9391\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9391\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Objetivo General<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9391\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9391\"><p><span style=\"font-weight: 400;\">Desarrollar profesionales pro-activos, creativos e innovadores con vocaci\u00f3n transformadora, comprometidos con la sociedad y sus valores \u00e9ticos, capaces de analizar y diagnosticar a la organizaci\u00f3n y en consecuencia dise\u00f1ar y ejecutar estrategias de mercadotecnia para potencializar su crecimiento, posicionamiento e imagen. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9392\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9392\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Objetivos Especificos<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9392\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9392\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identificar mercados de compradores (consumidores\/usuarios) determinando su potencial y analizando sus caracter\u00edsticas y h\u00e1bitos de compra.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dise\u00f1ar y desarrollar planes y programas de comercializaci\u00f3n tanto de productos y servicios como de nuevos procesos de relanzamiento y mantenimiento en mercados no tradicionales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desarrollar las habilidades de b\u00fasqueda y an\u00e1lisis de informaci\u00f3n de mercado, utilizando las mismas fuentes directas, primarias o secundarias, as\u00ed como investigaciones en Mercados Internacionales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizar adecuadamente\u00a0 las diferentes herramientas de comunicaci\u00f3n, estrategias y t\u00e1cticas para tomar decisiones comerciales en la fijaci\u00f3n de precios, distribuci\u00f3n comercial y ventas, as\u00ed como dise\u00f1os de planes de marketing nacional e internacional.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tener una visi\u00f3n global de la pr\u00e1ctica del comercio-negocio local e\u00a0 Internacional.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Descubrir las principales problem\u00e1ticas ligadas a la actividad Internacional de la empresa.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plantear las diferentes formas de actuar dentro de esta Perspectiva global.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ab4bcad\" data-id=\"2ab4bcad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73ea2ff box elementor-widget elementor-widget-html\" data-id=\"73ea2ff\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"info-carrera\">\n\t<div class=\"div-info-carr\">\n\t\t<i class=\"fas fa-university\"><\/i> <a href=\"https:\/\/mercadeo.unphu.edu.do\/\" target=\"_blank\">Escuela de Mercadotecnia<\/a>\n\t<\/div>\n\t<div class=\"div-info-carr\">\n\t\t<i class=\"fas fa-phone-alt\"><\/i> Tel\u00e9fono: 809-562-6601 Ext. 2409\n\t<\/div>\n\t<div class=\"div-info-carr\">\n\t\t<i class=\"fas fa-envelope\"><\/i> Mail: <a href=\"mailto:fguerrero@unphu.edu.do\"> fguerrero@unphu.edu.do<\/a>\n\t<\/div>\n\t<div class=\"div-info-carr\">\n\t\t<i class=\"fas fa-map-marker-alt\"><\/i> Localizaci\u00f3n: Edificio 4\n\t<\/div>\n<\/div>\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Fira+Sans:wght@500&display=swap');\n\n.info-carrera{\n    width: 352px;\n}\n\n.div-info-carr{\n    padding: 5px;\n    font-family: 'Fira Sans', sans-serif;\n}\n\n.div-info-carr a{\n    text-decoration: none;\n    color: #2E3D8E;\n    font-family: 'Fira Sans', sans-serif;\n    \n}\n.div-info-carr a:hover{\n    color: green\n}\n\n.fas{\n    color: #010B42;\n    padding:5px;\n    font-size: 25px;\n}\n    \n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62831d8d elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"62831d8d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/mercadeo.unphu.edu.do\/index.php\/plan-academico\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Plan Acad\u00e9mico<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a1338f elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"24a1338f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/mercadeo.unphu.edu.do\/index.php\/perfil-docente\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Perfil Docente<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d127909 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d127909\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7be0af7\" data-id=\"7be0af7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66f7bf9 elementor-widget elementor-widget-spacer\" data-id=\"66f7bf9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SOBRE LA ESCUELA La escuela est\u00e1 orientada a educar al estudiante en la comercializaci\u00f3n, planificaci\u00f3n, trazado de estrategias y dise\u00f1o de campa\u00f1as y productos para que sea capaz de planificar, administrar, dirigir y controlar los recursos en las distintas unidades para la comercializaci\u00f3n de un bien o servicio. Objetivo General Desarrollar profesionales pro-activos, creativos e [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-108","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mercadeo.unphu.edu.do\/index.php\/wp-json\/wp\/v2\/pages\/108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mercadeo.unphu.edu.do\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mercadeo.unphu.edu.do\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mercadeo.unphu.edu.do\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mercadeo.unphu.edu.do\/index.php\/wp-json\/wp\/v2\/comments?post=108"}],"version-history":[{"count":21,"href":"https:\/\/mercadeo.unphu.edu.do\/index.php\/wp-json\/wp\/v2\/pages\/108\/revisions"}],"predecessor-version":[{"id":1584,"href":"https:\/\/mercadeo.unphu.edu.do\/index.php\/wp-json\/wp\/v2\/pages\/108\/revisions\/1584"}],"wp:attachment":[{"href":"https:\/\/mercadeo.unphu.edu.do\/index.php\/wp-json\/wp\/v2\/media?parent=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}